Coca-Cola has introduced its latest mystery flavor, which happens to be a product of artificial intelligence. The beverage, known as Coca-Cola Y3000 Zero Sugar, emerged through a collaboration between human creativity and AI, inviting enthusiasts to “explore the taste and sensation of the future.” Oana Vlad, the senior director of global strategy at The Coca-Cola Company, expressed the company’s aspirations: “We envision Coca-Cola remaining as timeless and refreshing in the year 3000 as it is today. This led us to contemplate what a future-oriented Coca-Cola might taste like and what kind of experiences it could unlock.” The creation process involved harnessing AI’s understanding of fans’ future visions, encompassing emotions, dreams, colors, flavors, and more. These insights from AI were melded with the preferences of soda enthusiasts. In terms of aesthetics, the zero-sugar drink boasts a “distinctly futuristic and optimistic visual identity.” Its silver base is adorned with vibrant violet, magenta, and cyan accents. The design portrays a liquid in a continuous state of transformation, symbolizing a positive future and reflecting the interconnectedness of humanity on our future planet. This drink will be available for a limited time in various regions, including the U.S., Canada, China, Europe, and Africa. As an added bonus, customers can access the Coca-Cola Creations Hub by scanning a QR code on the packaging. Here, they can engage with the Y3000 AI Cam to enhance their photos and envision a future reality.
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